Gwyneth Paltrow's lifestyle website, goop, has announced the launch of its debut branded product line - goop by Juice Beauty, an 'age defying' skincare line that 'merges luxury formulas with certified organic ingredients'.

Paltrow, who created the line with organic skincare brand Juice Beauty, commented 'Even if you're wearing makeup, you want a healthy glow that always shines through. There's this myth that if it's not loaded with chemicals, it can't possibly work. Actually pure organic and natural formulas can work as well as, if not better than conventional products. We've created luxurious, clean, organic formulas that are proven effective - we hope they change the way women think about skin care'.